Friday, July 31, 2009




Before the fall delivery drops, we wanted to formally introduce you to Five Four. Five Four was created from the saying "one" or "one love", 5-4=1. They really have evolved since they first hit the scene in 2002. Their collections provide a very clean look with just the right details to seperate you from the mediocre imitations. Through its progressive designs and modern aesthetic, the collection reflects the essence of a brand without boundaries.
Five Four offers a wide variety of products in their collections. It ranges from t-shirts, jeans, and button-ups, to cardigans, blazers, and jackets. We will keep you posted on the fall delivery date...



These pants from Blank NYC are a cross between jeans and leggings. Many bloggers have termed them as "Jeggings". The material is more comfy then jeans, and they fit snug like leggings. Come out to Urban Avenue and try on a pair.

Pick up the new Nylon magazine (August 2009 "Denim Issue"). There are a few features, as well as campaign ads, of some of the brands that we carry. They highlight Cheap Monday, Levi's, True Religion, and WeSC on the cover. There are also a few nice ads for Mek Denim and Blank NYC on the inside.
The Ribbon is Cut! On June 22, 2009 Urban Avenue had it's official ribbon cutting ceremony. The ceremony signified another new business in the LOMA District of Wilmington, Delaware, and the re-opening of Urban Avenue.

221 N. Market St
Wilmington, Delaware 19801